I’m Juanita, a creative strategist and designer based in Zürich. I help creative brands move beyond improvisation, build a coherent identity, and organize their processes to work with clarity and purpose.

Brand identity, campaigns, and digital strategy for a Colombian fashion house.

Brand Strategy · Creative Direction · 2021–2026

Brand strategy, visual identity, and brand book for a party shop in Bogotá.

Brand Identity · Brand Book · 2026

Independent magazine on art, politics, and culture. Brand, visual identity, and social media.

Co-founder · Creative Direction · 2026–Present

Guiding the owner of a fashion agency through brand strategy, identity, and business structure.

Case study in progress